Black-eyed Susan (Rudbeckia hirta) is a bright and cheerful native wildflower known for its golden-yellow petals surrounding a dark, domed center. Blooming for an extended period from summer into fall, it brings vibrant color and a classic prairie look to gardens and naturalized plantings.
 
Its nectar and pollen support a wide range of pollinators including native bees, butterflies, and beneficial insects. The flowers are also used by specialist bees, while the seeds that follow provide an important food source for birds such as goldfinches. This adaptable plant readily reseeds, helping create natural drifts over time. Black-eyed Susan is an easy, dependable choice for adding long-lasting color and pollinator value to landscapes.